The Senior British League has a bold new look as we aim to take our top club competition to a higher level.
The new brand is designed to raise the profile of the competition as we launch a season of live broadcast of the top two tiers of the SBL on TTE.TV.
The brand has Premier Division and Championship Division logos which were designed following consultation with British League stakeholders and will be used in digital branding, including a new look for our coverage of the Premier and Championship divisions on TTE.TV, the home of English table tennis.
The host clubs will once again stream every Premier Division fixture live, giving fans the opportunity to enjoy the best players in the British Isles plus top-quality overseas stars going head-to-head and, we will have full coverage from the Premier Cup in June.
New for this season, we will also be live-streaming from all five weekends of the Championship Division, capturing the excitement as 10 teams battle to seal promotion to the top flight.
Table Tennis England’s Head of Engagement, Keely Armitt, said: “Building the SBL brand is a key part of our strategy to develop a committed fanbase for our leading domestic league competition and to attract commercial interest.
“Creating this defined look will help fans to easily navigate to our coverage on TTE.TV and help the Senior British League to stand out in the sports broadcast landscape.”
Keep an eye on this website and on TTE.TV for details of all the live fixtures this season.