Marketing and publicity

Make your new table or project something to shout about!

Ping! began life as a street table tennis festival. This placed significant emphasis on high profile events, press coverage and publicity campaigns. These days, all your work should be geared towards long-term impact and behaviour change.

To deliver these long-term goals you may still see value in raising the profile of your work through events, festivals, marketing and PR campaigns. These can all take significant time and energy, so it’s important to focus on the work that matters most.

This section talks you through the different ways you can make a splash, get press coverage and raise the profile of recreational table tennis.