Promotional campaigns

Running targeted promotional campaigns

There are other ways to promote your project to the public. You should think carefully about who you want to reach and how best to reach them. You may feel that it is worth allocating some budget to promote the citywide project through a local radio commercial or via big screens in the city centre.

We recommend these campaigns promote the whole project. Include the start date, key event locations and dates and whatever else you think will grab the attention of the wider public. The aim is to raise the profile of table tennis, especially to those who don’t already play.

Additionally, you may want to create some more targeted campaigns to promote specific locations throughout a neighbourhood, or to attract volunteers.

To promote specific locations there’s no point promoting to the whole city, but you will be able to reach your target audience by putting up information on local noticeboards, distributing via local community groups, ‘friends of’ groups or tenants/residents’ associations.