How to pitch the value of Ping! to landowners

To be able to place tables in your preferred locations you’ll need to get permission from the landowner and other nearby organisations.

Public tables are often located in town squares, shopping streets or shopping centres, train stations or bus terminals, in parks and public gardens, outside arts and cultural institutions. For each location there will be different decision-makers that you need to get on board before you have the permission you need.It’s important you’re able to present a compelling reason for them to say yes, overcome some of the reservations they may have, and show them how the table will help them achieve their goals too. Needless to say, different organisations have different perspectives, so you’ll need to be nimble in the way you approach these conversations. Using our experience from the last five years, here’s some tips to help you get a positive response every time…

 Parks and large open spaces

Sports facilities in parks and open spaces is nothing new. We strongly encourage you to view table tennis tables as part of a social offer rather than a sporting one as such. The table can attract more people to visit the park more often. And, if placed near a café or kiosk, the table can help create more of a social destination around these existing attractions. To get tables into parks you’ll need permission from the Parks and Maintenance teams as well as a Friends of Park group if there is one.

Train stations and bus terminals

Train stations and bus terminals are places where people spend time waiting to travel. These days, station managers employ customer service teams who look after customer experience. This means there are more and more cafes, comfy seating areas within major stations. Table Tennis can be positioned as an additional way for people to spend time while they wait – and make a positive contribution to customer experience. Examples include: Nottingham Railway Station Newcastle Railway Station

Housing estates and developers

Housing Associations and Developers want to their residents to belong to a community and contribute towards a vibrant public life. Table Tennis can be positioned as a really simple, inexpensive way to attract residents to spend time socialising together in communal spaces. The game is inclusive to people of all ages, ethnicity and genders.

City centre or town squares

Public spaces in town or city centres are often owned by the council. The council usually has a team responsible for attracting more people into the centre. Table Tennis can be positioned as another attraction for people of all ages to enjoy. Examples include: Barnsley Town Centre Soho Square Golden Square

Privately owned ‘public’ spaces

A lot of outdoor spaces appear to be public, but are actually privately managed. These management companies usually want to strike a balance between a good visitor experience and low maintenance, minimal management required. Ping Pong can be positioned as a simple, hassle free addition to the space – that encourages social behaviour for people of all ages. The table(s) may also help the estates team promote nearby offices or residential spaces. Examples include: Granary Square in Kings Cross (managed by Argent) Exchange Square and Finsbury Avenue Square near Liverpool Street (managed by Broadgate Estates)

Adjacent to arts and cultural institutions

Arts and Cultural institutions already offer seating and refreshments to enhance their visitors’ experience. Some even have play areas for younger visitors. A table tennis table can help them further improve the overall visitor experience and offer something that’s relevant to young people in particular.

Adjacent to cafes or shops

Cafes and Bars want to create an attractive social offer for their customers. Table Tennis creates another reason for people to visit and spend money on food and drinks while they’re there. Therefore it’s important to position Ping! as a way for the café or bar to reach a new audience, attract more customers, attract more repeat customers and bring people through the door at quiet times.

 

 

 

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